Pay Per Click digital marketing campaign, also known as PPC, where you are required to pay a certain amount for every click to the platform where the ads are showcased. Like if the advertiser runs a Google Ads, then you have to pay the Cost Per Click (CPC) amount for each click on your ads.
The Early Days
When the Internet started, the term digital marketing was first used in 1990, and the first clickable banner went live in 1993. In 1996 different platforms started offering PPC campaigns like Planet Oasis, GoTo.com, and FindWhat. In 2002, Google launched its Cost Per Click (CPC) advertising platform AdWords, and in 2010 they launched shopping Ads. That is how PPC marketing came into being and gradually became the most preferred digital advertising platform.
How it changes Advertising
A lot of people think that PPC is only available on search engines like Google, Bing, and Yahoo to show ads in search results. It used to be correct until the apps and smartphone users were not much active. As you now see that people are now using smartphones more to consume the Internet, Digital Marketers introduce PPC Marketing to Smartphone users to reach more people through different platforms like Facebook/Instagram, Pinterest, Reddit, and Quora. All these platforms are using PPC marketing on both their app and web medium.
With continuous updates in technology, PPC becomes the most preferred marketing strategy in most of the digital media platforms. Now, it has reached a new level, and you will be surprised to know that many e-commerce like Amazon, eBay, and other online businesses. Have started promoting paid ads products to their customers through PPC marketing on their apps and websites.
Why PPC Marketing is Effective
PPC marketing is an incredible way to attract traffic, leads, and sales. It can put you in front of your target audiences who are actively trying to find products and services just like yours, as well as audiences who had no idea that products like yours existed. This form of marketing is extremely beneficial to test out your marketing strategies. That is why marketer recommends PPC advertising.
Advantages of PPC
- You can create brand awareness for your product or services.
- PPC Boosts Traffic to your Website and Increases Sales.
- You can select a wide range of keywords; you can narrow it down to the core.
- PPC allows you to run multiple ads and analyze ad performance in real-time.
- You can have control over your budget and spend your money as you like.
Digital Marketing used to be significant brand games but as technology developed. Google Ads started offering cost-effective PPC marketing, which started attracting small businesses to invest in PPC advertising. As Google becomes the most popular search engine on the web, marketers start preferring Google Ads as it gets massive amounts of traffic, and it delivers the most impressions and clicks to your ads. As per the 2018 data, 45% of small businesses were investing in PPC Ads.